By treating customers and team members the same way we would like to be treated. We will continually strive for excellence in the care we provide, and comfort in the way it is rendered. In this way, we will help our customers to realize how good health, beauty and wellness can improve their quality of life.

Our mission is to listen first, then deliver uncompromised care.

Our Vision

To be the leader in the distribution and marketing of specialty Aloe Vera products by fulfilling the highest standards for quality, consistency, sustainability, product assortments, dependability, value-added support services and integrity in our business and personal relationships.

Our Mission

To exceed the needs and expectations of all our stakeholders: our customers, employees, suppliers, communities, and environment.

To our Customers

To create partnering relationships of trust, integrity, customer satisfaction and loyalty. To provide the highest quality of Aloe Vera products and supplies with a consistently high in-stock service levels, dependable on-time deliveries, competitive pricing, and outstanding marketing programs and services.

To our team members

To create a nurturing work environment for our team, by acknowledging the value of each person’s contribution to our company, entrusting them with responsibility, treating them with respect, facilitating personal and professional development.

To our suppliers

To build and sustain fair and honest relationships and be a trusted, dependable distribution resource supported by innovative and effective sales and marketing programs.

To our communities

To be an outstanding partner in the communities where we work, supporting them economically, and making meaningful contributions to the quality of life.

To the environment

To use our strengths to support socially responsible initiatives that protect the environment and foster stewardship of the land.